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Century Direct has a state-of-the-art computer system centered around an
IBM AS400e, one of the most powerful business computers available today.
We run both proprietary and off-the-shelf software applications and author
custom programs for specialized or project use.
The many computer services we offer include:
- Database Management - We will manage your database with
custom software to maximize its effectiveness.
- Report Generation - Invaluable when you have multiple projects,
as daily reports keep you abreast of status
- List Conversion - Create standardized lists derived from various
sources, correcting field data errors.
- Merge/Purge - Increase efficiency and reduce costs by
identifying non-exact duplicate matches or remove name matches from DMA
suppress files.
- CASS Certification - We append the correct ZIP+4 and delivery
point codes, determine carrier route codes, and standardize addresses
according to U.S. Postal Service regulations. Century Direct is a Certified CASS Vendor.
- List Enhancement - Determine genderization, spell out specific
field information, change all caps data to upper and lower case.
- Postal Presorting - Optimizing routines determine lowest
possible postage based on selected class of mail and minimize delivery time.
- Target and Lifestyle Marketing Selection - Accomplished through
a variety of demographic and lifestyle selection criteria.
- Database Modeling - Target market selection, multi-variable
algorithm analysis, and customer profile development tools are available.
- Bar Coding - Adds a unique scanable barcode to each piece,
providing an efficient method to record responses from direct mail
campaigns.
We accept data in all popular database and spreadsheet formats either on
diskette, CD, and mainframe files on tape or cartridge. Data can also be emailed
or posted directly on our system via FTP (if you wish, we will create a private
FTP site for you).
At Century Direct, the data is everything!
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Sophisticated Software Programs and Data Processing
- Data transcription and verification
- Database Management
- Report Generating
- List Conversion
- Merge/Purge
- CASS Certification
- List Enhancement
- Postal Presorting
- Target and Lifestyle Marketing Selection
- Bar Coding
- Custom programming
Computer Equipment
- IBM I-Series model 810
- Over 75 PCs on the networks running Unix, Windows 95, 98, 2000, and NT
- IBM 6348 cartridge drive for 3480 and 3490 format cartridges
- IBM 9248 tape drive (6250 or 1600 BPI)
- All popular removable disk formats supported.
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